AI tools offer a quick estimate, but they can’t factor in your home’s unique features.


Should you use AI to price your home in 2025? Every major site and real estate app now has an AI tool that claims it can tell you what your home is worth in just seconds. It sounds tempting, but can those numbers really be trusted with something as important as your biggest asset? Let’s break it down.

How AI tools can help. I’ve actually used AI myself to see how it would price our own properties. One thing I do like is that it pulls from different platforms like Redfin, Realtor.com, and Zillow without weighing one over the other. You can also ask it to factor in things like your upgrades, your location, and even some of the positives and negatives of your home.

The limitations of AI pricing. Here’s the issue: AI can only use the information you give it. It doesn’t always capture everything a professional would notice walking through your home. Sometimes it’s the little details you don’t even think about that could end up being a deal breaker for a buyer. Since there are fewer buyers out there right now, overlooking those details can really hurt.

Combining AI’s range with professional insight is the best way to price your home.

AI is useful for getting a range of what your home might sell for, but I wouldn’t rely on it alone. Think of it as the starting point, not the final answer.

The value of professional guidance. If the range AI gives you feels right, that’s the time to bring in a professional. At Good Company Real Estate, we can help lock in the right price and give you pointers on the best upgrades to make. The goal is to spend the least amount possible to get the most value when your home hits the market.


So yes, go ahead and use AI, just don’t stop there. Combining AI’s range with professional insight is the best way to price your home confidently in today’s market. If you need more advice or assistance, give us a call at 480-267-9368 or send an email to Office@GoodCompanyRE.com.  We’re happy to help out.