A stylish home might catch your eye, but its real value lies in the upgrades you can’t see, like the roof, plumbing, and electrical systems.


How do you know if a Phoenix home is a good deal? When you're house hunting, it’s easy to get distracted by sleek kitchens, trendy tile, and perfectly staged living rooms. But some of the best deals aren’t the ones that look the best on the surface. I’ve learned over time that the true value of a property is often found in things most buyers overlook. Before you make a final decision, here are some things to remember.


It’s not always about the design. A stylish interior might catch your eye, but the real win is the system behind the walls. I’ve seen plenty of homes without trendy updates, but had major system upgrades already done. These could be a newer roof, updated plumbing and electrical, modern HVAC, and replacement windows. These upgrades aren’t glamorous, but they’re valuable.

Features like fresh paint, new flooring, updated kitchens, and modern bathrooms can boost a home’s appeal and resale value.

How much do these upgrades actually cost? These are the big-ticket items that add hidden value to a home:

  • Roof: $8,000 to more than $20,000 for a full replacement.

  • Windows: $300 to $700 each, depending on size and type.

  • Plumbing & Electrical: $4,000 to $20,000 for system upgrades.

  • HVAC System: Starts around $5,000, up to $12,000

  • Pool: Around $40,000 to install a new one.

Cosmetic updates are where you add value. I’m not saying looks don’t matter. Features like fresh paint, new flooring, updated kitchens, and modern bathrooms can boost a home’s appeal and resale value. If you invest wisely, you can often get more than a dollar back for every dollar spent.

Market conditions right now favor buyers, which makes it a great time to find a well-priced home that just needs a little cosmetic work. If you’re ready to find the kind of deal most people overlook, give us a call at 480-267-9368 or send an email to Office@GoodCompanyRE.com. Let’s go make you some money.